McDonald  <br/><br/>
Pocket guide to the marketing plan  
/ Malcolm H. B. McDonald, Peter Morris. 
 - Oxford  Butterworth Heinemann  1987. 
 - 87p.  ill.  19cm 
<br/><br/><label>ISBN: </label>0750626429 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--comic books, strips, etc.
<br/><br/><label>Dewey Class. No.: </label>658.802 MCD 1987