TY  - BOOK
AU  - McDonald 
AU  - Morris, Peter
TI  - Pocket guide to the marketing plan 
SN  - 0750626429
U1  - 658.802 MCD 1987 
PY  - 1987///
CY  - Oxford
PB  - Butterworth Heinemann
KW  - Marketing
KW  - comic books, strips, etc
ER  -