TY  - BOOK
AU  - Matulich 
TI  - Marketing builder 
SN  - 0538864257
U1  - 658.802 MAT 1997 
PY  - 1997///
CY  - New York
PB  - South-Western College Publishing
KW  - Marketing
KW  - Management
N1  - Includes indexes
ER  -