Engel Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. - Boston Irwin McGraw Hill 1994. - xv, 624p. ill. 24cm - The Irwin series in marketing . Includes index ISBN: 0256122407 Subjects--Topical Terms: AdvertisingMarketingMarketing--Management Dewey Class. No.: 658.82 ENG 1994