Cravens, David W.  <br/><br/>
Strategic marketing  
/ David W. Cravens. 
 - 5th. ed.. 
 - Chicago  Irwin  1997. 
 - xviii, 670p  ill  27cm 
<br/><br/><label>ISBN: </label>0256214387 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making<br/>Marketing--Management<br/>Marketing--Management--Case studies
<br/><br/><label>Dewey Class. No.: </label>658.802 CRA 1997