Dwyer, F. Robert  <br/><br/>
Business marketing : connecting strategy, relationships, and learning  
/ F. Robert Dwyer, John F. Tanner, Jr.. 
 - Boston  Irwin/McGraw-Hill  1999. 
 - xxix, 670p.  ill.  26cm 
 - The Irwin/McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0256221332  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 DWY 1999