TY  - BOOK
AU  - Dwyer, F. Robert 
AU  - Tanner, John F.
TI  - Business marketing : connecting strategy, relationships, and learning 
T2  - The Irwin/McGraw-Hill series in marketing
SN  - 0256221332 
U1  - 658.8 DWY 1999 
PY  - 1999///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -