TY  - BOOK
AU  - Jain 
TI  - Marketing planning & strategy 
SN  - 0538852836 
U1  - 658.802 JAI 1997 
PY  - 1997///
CY  - Cincinnati, Ohio
PB  - South-Western College Pub.
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -