TY  - BOOK
AU  - Anderson 
AU  - Narus, James A.
TI  - Business market management : understanding, creating, and delivering value 
SN  - 0135226570 
U1  - 658.8 AND 1999 
PY  - 1999///
CY  - New Jersey
PB  - Prentice Hall
KW  - Industrial marketing
N1  - Includes bibliographical references and index
ER  -