TY  - BOOK
AU  - Usunier 
TI  - International marketing : a cultural approach 
SN  - 0131945807
U1  - 658.848 USU 1993 
PY  - 1993///
CY  - New York
PB  - Prentice Hall
KW  - Export marketing
KW  - Social aspects
KW  - Intercultural communication
KW  - International business enterprises
N1  - Includes bibliographical references and index
ER  -