Cravens  <br/><br/>
Strategic marketing management cases  
/ David W. Cravens, Charles W. Lamb,Jr., Victoria L. Crittenden. 
 - 6th ed.. 
 - Boston  Irwin McGraw-Hill  c1999. 
 - xvi, 624p.  col. ill.  25cm  1 diskette (3 1/2in). 
 - The Irwin/McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0256261253 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies
<br/><br/><label>Dewey Class. No.: </label>658.802 CRA 1999