TY  - BOOK
AU  - Cravens 
AU  - Crittenden, Victoria Lynn
AU  - Lamb, Charles W.
TI  - Strategic marketing management cases 
T2  - The Irwin/McGraw-Hill series in marketing
SN  - 0256261253
U1  - 658.802 CRA 1999 
PY  - 1999///
CY  - Boston
PB  - Irwin McGraw-Hill
KW  - Marketing
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -