Sugarman The Adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing copy from one of America?s top copywriters / Joseph Sugarman. - Hoboken John Wiley & Sons 2007. - xix, 338p. ill. 24cm Includes index p.327 - 336 ISBN: 9780470051245 Subjects--Topical Terms: Advertising copy--Handbooks, manuals, etc. Dewey Class. No.: 659.1 SUG 2007