TY  - BOOK
AU  - Sugarman 
TI  - The Adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing copy from one of America?s top copywriters 
SN  - 9780470051245 
U1  - 659.1 SUG 2007 
PY  - 2007///
CY  - Hoboken
PB  - John Wiley & Sons
KW  - Advertising copy
KW  - Handbooks, manuals, etc
N1  - Includes index p.327 - 336
ER  -