TY  - BOOK
AU  - Drewniany 
AU  - Jewler, A. Jerome
TI  - Creative strategy in advertising 
SN  - 9780495095699 
U1  - 659.132 DRE 2008 
PY  - 2008///
CY  - Boston
PB  - Thomson/Wadsworth
KW  - Advertising copy
KW  - Advertising layout and typography
N1  - Includes bibliographical references and index; Jewler?s name appears first on the previous edition
ER  -