Parente, Donald  <br/><br/>
Advertising campaign strategy : a guide to marketing communication plans  
/ Donald E. Parente.. 
 - 4th ed.. 
 - Mason,Ohio  Thomson-South-Western  c2006. 
 - xxvi,400p.  ill.  24cm. 
<br/><br/> Includes index. 
<br/><br/>Include index. 
<br/><br/><label>ISBN: </label>9780324322712  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising campaigns<br/>Communication in marketing
<br/><br/><label>Dewey Class. No.: </label>659.113 PAR 2006