TY  - BOOK
AU  - Parente, Donald 
TI  - Advertising campaign strategy : a guide to marketing communication plans 
SN  - 9780324322712 
U1  - 659.113 PAR 2006 
PY  - 2006///
CY  - Mason,Ohio
PB  - Thomson-South-Western
KW  - Advertising campaigns
KW  - Communication in marketing
N1  - Includes index; Include index
ER  -