TY  - BOOK
AU  - Sullivan,Luke
TI  - Hey whipple, squeeze this: the classic guide to creating great advertising 
SN  - 9781119819691
U1  - 659.132 SUL 2022 
PY  - 2022///]
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - Advertising copy
N1  - Includes bibliographical references and index
N2  - "Hey Whipple, Squeeze This, has helped generations of young creatives in advertising make their mark in the field. The lessons about writing and art direction contained in 5 previous editions of Whipple are still relevant. Creativity is still king. But students of the craft now need additional guidance to ply their craft in a digital-first world. This edition contains important new chapters and updates that explain how to create great advertising in any format, including viral video content for YouTube and TikTok, content-marketing, social media, digital campaigns, as well as traditional television, radio, print and outdoor ads"--
ER  -