Eicoff  <br/><br/>
Direct marketing through broadcast media : TV, radio, cable, infomercials, home shopping and more  
/ Alvin Eicoff. 
 - Illinois  NTC Business Books  1995. 
 - viii, 233p.  ill.  24cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0844235180  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning<br/>Broadcast advertising<br/>Direct marketing
<br/><br/><label>Dewey Class. No.: </label>658.872 EIC 1995