Nagle The strategy and tactics of pricing : a guide to profitable decision making / Thomas T. Nagle, Reed K. Holden. - 3rd ed.. - New Jersey Prentice Hall 1995. - xiv, 409p. ill. 24cm Includes bibliographical references and index ISBN: 0136690602 Subjects--Topical Terms: Marketing--Decision makingPricing Dewey Class. No.: 658.816 NAG 1995