TY  - BOOK
AU  - Nagle 
AU  - Holden, Reed K.
TI  - The strategy and tactics of pricing : a guide to profitable decision making 
SN  - 0136690602
U1  - 658.816 NAG 1995 
PY  - 1995///
CY  - New Jersey
PB  - Prentice Hall
KW  - Marketing
KW  - Decision making
KW  - Pricing
N1  - Includes bibliographical references and index
ER  -