TY  - BOOK
AU  - Diamantopoulos 
AU  - Mathews, Brian
TI  - Making pricing decisions : a study of managerial practice 
SN  - 0412492407 
U1  - 658.816 DIA 1995 
PY  - 1995///
CY  - London
PB  - Chapman & Hall
KW  - Marketing
KW  - Decision making
KW  - Pricing
N1  - Includes bibliographical references and index
ER  -