Caples  <br/><br/>
Tested advertising methods  
/ John Caples; revised by Fred E. Hahn; foreword by David Ogilvy; introduction by Gordon White. 
 - 5th ed.. 
 - New Jersey  Prentice Hall  1997. 
 - xxvi, 278p.  23cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>013244609X  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.132 CAP 1997