Kotabe Global marketing management / Masaaki Kotabe, Kristiaan Helsen. - New York John Wiley & Sons 1998. - xxii, 712p. ill. 26cm Includes index ISBN: 0471592889 Subjects--Topical Terms: Export marketing--ManagementInternational business enterprises--Management Dewey Class. No.: 658.848 KOT 1998