TY  - BOOK
AU  - Kotabe 
AU  - Helsen, Kristiaan
TI  - Global marketing management 
SN  - 0471592889 
U1  - 658.848 KOT 1998 
PY  - 1998///
CY  - New York
PB  - John Wiley & Sons
KW  - Export marketing
KW  - Management
KW  - International business enterprises
N1  - Includes index
ER  -