Burnett Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty. - Upper Saddle River, New Jersey Prentice Hall 1998. - xxvii, 659p. col. ill. 26cm Includes bibliographical references and index ISBN: 0132690853 Subjects--Topical Terms: Advertising campaignsCommunication in marketing Dewey Class. No.: 658.8 BUR 1998