TY  - BOOK
AU  - Burnett 
AU  - Moriarty, Sandra
TI  - Introduction to marketing communication : an integrated approach 
SN  - 0132690853 
U1  - 658.8 BUR 1998 
PY  - 1998///
CY  - Upper Saddle River, New Jersey
PB  - Prentice Hall
KW  - Advertising campaigns
KW  - Communication in marketing
N1  - Includes bibliographical references and index
ER  -