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Results of search for 'ccl=Provider:John Wiley & Sons and su-to:Marketing'
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Authors
Chevalier
Chevalier, Michel
Nilson
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Advertising
Brand name products
Marketing
Your search returned 2 results.
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1.
Competitive branding : winning in the market place with value-added brands
/ Torsten H. Nilson.
by
Nilson.
Material type:
Text
Publisher:
New York John Wiley & Sons 1998
Availability:
Items available for loan:
Call number:
658.827 NIL 1998
(3).
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2.
Luxury brand management : a world of privilege
/ Michel Chevalier, Gerald Mazzalovo.
by
Chevalier
|
Chevalier, Michel
, 1943-
.
Material type:
Text
Publisher:
Singapore John Wiley & Sons (Asia) 2008
Availability:
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Call number:
658.827 CHE 2008
(1).
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