Services marketing : an Asia-pacific perspective / Christopher Lovelock, Paul G. Patterson, Rhett H. Walker.
Material type: TextPublisher: Frenchs Forest Pearson Education Australia 2007Edition: 4th edDescription: xiii, 608p. ill. 25cmISBN: 9780733986789 Subject(s): Service industries -- Australia -- Marketing | Service industries -- New Zealand -- MarketingDDC classification: 658.8 LOV 2007Item type | Current location | Call number | Materials specified | Status | Date due | Barcode |
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Book-GN | Perpustakaan Ibnu Khaldun General Collection | 658.8 LOV 2007 (Browse shelf) | Available | 0000044764 |
Includes indexes p.601-608
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