Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch with contributions by Jorg Dietzel.
Material type:
TextPublisher: New York McGraw-Hill/Irwin 2012Edition: 9th ed., global edDescription: xxxv, 769p ill 29cmISBN: 9780071314404 Subject(s): Advertising | Communication in marketing | Sales promotionDDC classification: 659.1 BEL 2012
| Item type | Current location | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Book-GN
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Perpustakaan Ibnu Khaldun General Collection | 659.1 BEL 2012 (Browse shelf) | Available | 0000053856 |
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