When ads work : new proof that advertising triggers sales / John Philip Jones.
Material type: TextPublisher: New Delhi Prentice Hall of India Private Limited 2007Edition: 2nd edDescription: xix, 209p. ill. 24cmISBN: 9788120332256 Subject(s): Advertising -- Case studies | Sales promotion -- Case studiesDDC classification: 659.1 JON 2007Item type | Current location | Call number | Materials specified | Status | Date due | Barcode |
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Book-GN | Perpustakaan Ibnu Khaldun General Collection | 659.1 JON 2007 (Browse shelf) | Available | 0000044613 |
Includes bibliographical references and index. p. 201-207
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