When ads work : new proof that advertising triggers sales / John Philip Jones.

By: JonesMaterial type: TextTextPublisher: New Delhi Prentice Hall of India Private Limited 2007Edition: 2nd edDescription: xix, 209p. ill. 24cmISBN: 9788120332256 Subject(s): Advertising -- Case studies | Sales promotion -- Case studiesDDC classification: 659.1 JON 2007
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Item type Current location Call number Materials specified Status Date due Barcode
Book-GN Book-GN Perpustakaan Ibnu Khaldun
General Collection
659.1 JON 2007 (Browse shelf) Available 0000044613

Includes bibliographical references and index. p. 201-207

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