The advertised mind : groundbreaking insights into how our brains respond to advertising / Erik du Plessis.
Material type:
TextPublisher: London Kogan Page 2005Description: xxiv, 232p. ill. 25cmISBN: 0749443669 Subject(s): Advertising -- Psychological aspects | Advertising -- ResearchDDC classification: 659.1019 PLE 2005
| Item type | Current location | Call number | Materials specified | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Book-JOU
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Perpustakaan Ibnu Khaldun Journal Collection | 659.1019 PLE 2005 (Browse shelf) | 37847 | Available | 0000039243 |
Includes bibliographical references and indexs p. 221-226
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