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MasterMinding the store : advertising, sales promotion and the new marketing reality / Donald Ziccardi with David Moin.

By: ZiccardiContributor(s): Moin, DavidMaterial type: Text

TextSeries: National Retail Federation seriesPublisher: New York John Wiley & Sons 1997Description: xxii, 310p. ill. 24cmISBN: 0471139106 Subject(s): Advertising | Retail trade -- Marketing | Sales promotionDDC classification: 658.87 ZIC 1997

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Item type	Current location	Call number	Materials specified	Copy number	Status	Date due	Barcode
Book-GN	Perpustakaan Ibnu Khaldun General Collection	658.87 ZIC 1997 (Browse shelf)		3634	Available		0000003926

Includes index

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