Cases in strategic marketing management : an integrated approach / William J. McDonald.
Material type:
TextPublisher: New Jersey Prentice Hall 1998Description: viii, 352p. ill. 23cmISBN: 0023794240Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Decision making -- Computer programs | Marketing -- Management -- Case studies | Marketing -- Management -- Computer programsDDC classification: 658.8 MCD 1998
| Item type | Current location | Call number | Materials specified | Status | Date due | Barcode |
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Perpustakaan Ibnu Khaldun General Collection | 658.8 MCD 1998 (Browse shelf) | Available | 0000021498 | ||
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Book-GN
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Perpustakaan Ibnu Khaldun General Collection | 658.8 MCD 1998 (Browse shelf) | Available | 0000021499 |
Includes bibliographical references and index
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