| 000 | 00690nam a2200217#a 4500 | ||
|---|---|---|---|
| 001 | 0000017670 | ||
| 008 | 211117s2020||||xx |||||||||||||| ||und|| | ||
| 020 | _a1591396190 | ||
| 082 | _a658.802 KIM 2005 | ||
| 100 | _aKim | ||
| 245 | 0 |
_aBlue ocean strategy : how to create uncontested market space and make the competition irrelevant _c/ W. Chan Kim, Renee Mauborgne. |
|
| 260 |
_aBoston _bHarvard Business School Publishing Corporation _c2005. |
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| 300 |
_axv, 238p. _c24cm |
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| 365 | _cMYR | ||
| 500 | _aIncludes bibliohraphy and index p.223 - 238 | ||
| 650 | _aMarket segmentation | ||
| 650 | _aNew products | ||
| 700 | _aMauborge, Renee | ||
| 942 | _cBK-GN | ||
| 999 |
_c16862 _d16862 |
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