000			00727nam a2200229#a 4500
001			0000017822
008			211117s2020||||xx |||||||||||||| ||und||
020			_a0071206787
082			_a658.812 STO 2001
100			_aStorbacka
245		0	_aCustomer relationshup management : creating competitive advantage through win-win relationship strategies _c/ Kaj Storbacka, Jarmo R. Lehtinen.
260			_aSingapore _bMcGraw-Hill _c2001.
300			_ax, 159p. _bill. _c24cm
365			_cMYR
500			_aIncludes index p.151 - 159
650			_aConsumer satisfaction
650			_aCustomer relations _xManagement
650			_aRelationship marketing
700			_aLehtinen, Jarmo R.
942			_cBK-GN
999			_c17012 _d17012