| 000 | 00634nam a2200205#a 4500 | ||
|---|---|---|---|
| 001 | 0000018934 | ||
| 008 | 211117s2020||||xx |||||||||||||| ||und|| | ||
| 020 | _a0749441089 | ||
| 082 | _a338.4730223 TUN 2004 | ||
| 100 | _aTungate | ||
| 245 | 0 |
_aMedia monoliths : how great media brands thrive and survive _c/ Mark Tungate. |
|
| 260 |
_aLondon _bKogan Page _c2004. |
||
| 300 |
_aviii, 261p. _bill. (some col.). _c24cm |
||
| 365 | _cMYR | ||
| 500 | _aIncludes bibliographical references and indexs p. 250 - 251 | ||
| 650 | _aBrand name products | ||
| 650 |
_aMass media _xEconomic aspects |
||
| 942 | _cBK-GN | ||
| 999 |
_c18111 _d18111 |
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