000 00634nam a2200205#a 4500
001 0000018938
008 211117s2020||||xx |||||||||||||| ||und||
020 _a0749440236
082 _a658.827 GEL 2003
100 _aVan Gelder
245 0 _aGlobal brand strategy : unlocking brand potential across countries, cultures & markets
_c/ Sicco van Gelder.
260 _aLondon
_bKogan Page
_c2003.
300 _aix, 260p.
_bill.
_c25cm
365 _cMYR
500 _aIncludes bibliographical references and indexs
650 _aBrand name products
_xPlanning
650 _aExport marketing
942 _cBK-GN
999 _c18115
_d18115