000 00717nam a2200229#a 4500
001 0000019785
008 211117s2020||||xx |||||||||||||| ||und||
020 _a0324300824
082 _a658.82 BLY 2005
100 _aBly
245 4 _aThe white paper marketing handbook : how to generate more leads and sales by offering your customers free white papers, special reports, booklets, and CDs
_c/ Robert W. Bly.
260 _aMason
_bThomson
_c2005.
300 _axiii, 229p.
_bill.
_c24cm
365 _cMYR
500 _aIncludes index p.222 - 229
650 _aAdvertising
650 _aCommunication in marketing
650 _aMarket segmentation
650 _aSelling
942 _cBK-GN
999 _c18935
_d18935