| 000 | 00673nam a2200229#a 4500 | ||
|---|---|---|---|
| 001 | 0000027440 | ||
| 008 | 211117s2020||||xx |||||||||||||| ||und|| | ||
| 020 | _a9780324322712 | ||
| 082 | _a659.113 PAR 2006 | ||
| 100 | _aParente, Donald | ||
| 245 | 0 |
_aAdvertising campaign strategy : a guide to marketing communication plans _c/ Donald E. Parente.. |
|
| 250 | _a4th ed.. | ||
| 260 |
_aMason,Ohio _bThomson-South-Western _cc2006. |
||
| 300 |
_axxvi,400p. _bill. _c24cm. |
||
| 365 | _cMYR | ||
| 500 | _aIncludes index. | ||
| 504 | _aInclude index. | ||
| 650 | _aAdvertising campaigns | ||
| 650 | _aCommunication in marketing | ||
| 942 | _cBK-GN | ||
| 999 |
_c26423 _d26423 |
||