| 000 | 00756nam a2200229#a 4500 | ||
|---|---|---|---|
| 001 | 0000027686 | ||
| 008 | 211117s2020||||xx |||||||||||||| ||und|| | ||
| 020 |
_a9780136049968 _q(casebound) |
||
| 082 | _a620.00688 MOH 2010 | ||
| 100 | _aMohr, Jakki J. | ||
| 245 | 0 | _aMarketing of high-technology products and innovations / / Jakki Mohr, Sanjit Sengupta, Stanley Slater. | |
| 250 | _a3rd ed.. | ||
| 260 |
_aUpper Saddle River, NJ _bPearson Education, Inc. _cc2010. |
||
| 300 |
_axxvi, 538 p. : _bill. ; _c26cm. |
||
| 365 | _cMYR | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aHigh technology industries _xMarketing |
||
| 700 | _aSengupta, Sanjit | ||
| 700 | _aSlater, Stanley F. | ||
| 942 | _cBK-GN | ||
| 999 |
_c26632 _d26632 |
||