000 00656nam a2200229#a 4500
001 0000028085
008 211117s2020||||xx |||||||||||||| ||und||
020 _a9780470669976
082 _a658.802 MCD 2011
100 _aMcDonald, Malcolm
245 0 _aMarketing plans : how to prepare them, how to use them
_c/ Malcolm McDonald and Hugh Wilson.
250 _a7th ed..
260 _aUnited Kingdom
_bJohn Wiley & Sons
_c2011.
300 _axvi, 573p
_bill
_c25cm
365 _cMYR
500 _aIncludes index.
650 _aMarketing
_xManagement
650 _aMarketing
_xPlanning
700 _aWilson, Hugh
942 _cBK-GN
999 _c27007
_d27007