| 000 | 00798nam a2200217#a 4500 | ||
|---|---|---|---|
| 001 | 0000030398 | ||
| 008 | 211117s2020||||xx |||||||||||||| ||und|| | ||
| 020 | _a9780814416938 | ||
| 082 | _a658.802 LUT 2011 | ||
| 100 | _aLuther, William M. | ||
| 245 | 4 |
_aThe marketing plan : how to prepare and implement it _c/ William M. Luther.. |
|
| 250 | _a4th ed.. | ||
| 260 |
_aNew York _bAMACOM _cc2011. |
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| 300 |
_axi, 292p _bill _c23cm |
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| 365 | _cMYR | ||
| 504 | _aIncludes bibliographical references and index | ||
| 520 | _aNow fully updated, the Fourth Edition of Luther's classic text will help businesses navigate the perilous new landscape of Web 2.0 business strategies, and guide them to develop a working marketing plan | ||
| 650 | _aMarketing | ||
| 942 | _cBK-GN | ||
| 999 |
_c29182 _d29182 |
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