000 00687nam a2200229#a 4500
001 0000004294
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020 _a0131509969
_q(pbk.)
082 _a658.45 RIE 1995
100 _aRiel
245 0 _aPrinciples of corporate communication
_c/ Cees B. M. van Riel.
260 _aLondon
_bPrentice Hall
_c1995.
300 _axiii, 239p.
_bill.
_c24cm
365 _cMYR
504 _aIncludes bibliographical references and index
650 _aCommunication in management
650 _aCorporate image
650 _aCorporations
_xCommunication systems
650 _aPublic relations
_xCorporations
942 _cBK-GN
999 _c4059
_d4059