| 000 | 00642nam a2200193#a 4500 | ||
|---|---|---|---|
| 001 | 0000006945 | ||
| 008 | 211117s2020||||xx |||||||||||||| ||und|| | ||
| 020 | _a0132690853 | ||
| 082 | _a658.8 BUR 1998 | ||
| 100 | _aBurnett | ||
| 245 | 0 |
_aIntroduction to marketing communication : an integrated approach _c/ John Burnett, Sandra Moriarty. |
|
| 260 |
_aUpper Saddle River, New Jersey _bPrentice Hall _c1998. |
||
| 300 |
_axxvii, 659p. _bcol. ill. _c26cm |
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| 504 | _aIncludes bibliographical references and index | ||
| 650 | _aAdvertising campaigns | ||
| 650 | _aCommunication in marketing | ||
| 700 | _aMoriarty, Sandra | ||
| 942 | _cBK-GN | ||
| 999 |
_c6628 _d6628 |
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