Storbacka
Customer relationshup management : creating competitive advantage through win-win relationship strategies / Kaj Storbacka, Jarmo R. Lehtinen. - Singapore McGraw-Hill 2001. - x, 159p. ill. 24cm
Includes index p.151 - 159
0071206787
Consumer satisfaction
Customer relations--Management
Relationship marketing
658.812 STO 2001
Customer relationshup management : creating competitive advantage through win-win relationship strategies / Kaj Storbacka, Jarmo R. Lehtinen. - Singapore McGraw-Hill 2001. - x, 159p. ill. 24cm
Includes index p.151 - 159
0071206787
Consumer satisfaction
Customer relations--Management
Relationship marketing
658.812 STO 2001