Customer relationshup management : creating competitive advantage through win-win relationship strategies / Kaj Storbacka, Jarmo R. Lehtinen.
Material type: TextPublisher: Singapore McGraw-Hill 2001Description: x, 159p. ill. 24cmISBN: 0071206787 Subject(s): Consumer satisfaction | Customer relations -- Management | Relationship marketingDDC classification: 658.812 STO 2001Item type | Current location | Call number | Materials specified | Status | Date due | Barcode |
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Book-GN | Perpustakaan Ibnu Khaldun General Collection | 658.812 STO 2001 (Browse shelf) | Available | 0000037999 |
Includes index p.151 - 159
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