Customer relationshup management : creating competitive advantage through win-win relationship strategies / Kaj Storbacka, Jarmo R. Lehtinen.

By: StorbackaContributor(s): Lehtinen, Jarmo RMaterial type: TextTextPublisher: Singapore McGraw-Hill 2001Description: x, 159p. ill. 24cmISBN: 0071206787 Subject(s): Consumer satisfaction | Customer relations -- Management | Relationship marketingDDC classification: 658.812 STO 2001
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Item type Current location Call number Materials specified Status Date due Barcode
Book-GN Book-GN Perpustakaan Ibnu Khaldun
General Collection
658.812 STO 2001 (Browse shelf) Available 0000037999

Includes index p.151 - 159

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