Tungate
Media monoliths : how great media brands thrive and survive / Mark Tungate. - London Kogan Page 2004. - viii, 261p. ill. (some col.). 24cm
Includes bibliographical references and indexs p. 250 - 251
0749441089
Brand name products
Mass media--Economic aspects
338.4730223 TUN 2004
Media monoliths : how great media brands thrive and survive / Mark Tungate. - London Kogan Page 2004. - viii, 261p. ill. (some col.). 24cm
Includes bibliographical references and indexs p. 250 - 251
0749441089
Brand name products
Mass media--Economic aspects
338.4730223 TUN 2004