Media monoliths : how great media brands thrive and survive / Mark Tungate.
Material type:
TextPublisher: London Kogan Page 2004Description: viii, 261p. ill. (some col.). 24cmISBN: 0749441089 Subject(s): Brand name products | Mass media -- Economic aspectsDDC classification: 338.4730223 TUN 2004
| Item type | Current location | Call number | Materials specified | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Book-GN
|
Perpustakaan Ibnu Khaldun General Collection | 338.4730223 TUN 2004 (Browse shelf) | 37825 | Available | 0000039238 |
Includes bibliographical references and indexs p. 250 - 251
There are no comments on this title.