Koha online catalog › ISBD view

Normal view MARC view ISBD view

Mooradian, Todd A

Strategic marketing / Todd A. Mooradian, Kurt Matzler, Lawrence J. Ring. - New Jersey Pearson Education c2012. - xxiv, 384p ill 24cm

ISBN: 9780136028048

Subjects--Topical Terms:
Marketing--Management
Strategic planning

Dewey Class. No.: 658.802 MOO 2012

Print
Add to your cart (remove)
Suggest for purchase
Save record
More searches